I was beyond excited to be selected to re-think the Women's Center of Montgomery County (WCMC) brand through a full brand design project. I embarked on a transformative journey to revitalize their visual identity and strategic positioning. Tasked with aligning their brand with their evolving mission while maintaining their rich legacy. To structure this project, I crafted a multi-phase approach to encapsulate the essence of their organization through a logo redesign, a brand strategy book, and a style guide delivery.
Brand Style Guide
