I took on the exciting challenge of creating a unique illustration library to showcase our healthcare navigation services at Accolade. We aimed to break free from the limitations of using stock library photos and instead represent a more diverse group of members using more flexible illustration styles.
These hand-drawn illustrations were initially used on our member portal interface, desktop portal, and mobile app. We also extended the use of these visuals to an expansive member marketing campaign, including materials such as emails, one-sheets, posters, and mailers.
WEB
The objective of this project was to investigate the idea of "healthcare navigation" by developing a story that highlights various methods of connecting with Accolade. To achieve this, I created a series of web pages that included illustrations, such as landing pages and login or password screens that portrayed everyday activities. The approach was intended to establish a sense of closeness and familiarity with the product.
Web screens
MOBILE
We continued our storytelling by illustrating routine scenarios throughout our onboarding experience screens. Additionally, I designed customized icons to tie into the branding elements, which are also used in the simplified mobile experience.
Onboarding
Mobile screens
Icons design
DIGITAL & PRINT
For digital and print, we extended the illustrations catalog to present a fresh take on navigation. These illustrations were used in member-facing emails, as well as in mailers and posters sent to offices for brand awareness regarding the Accolade health benefit as part of their package.
Emails
Mailers
Poster Design
